Over 20 years of experience



Coaching Sales Teams




This price of this class is for up to 15 participants.  The class to be taught at your location.  All classes purchased can be taken for up to one year after purchase.  Bulk discounts will apply.  Please call for details.

Coaching is not just for athletes. More and more organizations are choosing to include coaching as part of their instruction. Coaching salespeople, when done correctly, will not only increase sales, it will have a positive impact on the community and culture of a company. The benefits of coaching salespeople are numerous and worth exploring.

Download Class Overview

Workshop Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.

At the end of this workshop, participants should be able to:

  • ​Understand the definition of coaching
  • ​Identify and monitor key information
  • ​Communicate effectively
  • ​Use coaching techniques
  • ​Avoid common mistakes
Course Outline

Module One: Getting Started

Workshop Objectives

Module Two: What Is a Coach?

  1. Be a Coach
  2. Roles
  3. Responsibilities
  4. Face Challenges
  5. Case Study

Module Three: Coaching

  1. Be Confident
  2. Build Connections
  3. Communicate
  4. Focus on the Process
  5. Case Study

Module Four: Process

  1. Define Effective Salespeople
  2. Coaching vs. Training
  3. How Coachable Is an Employee (A. G.R.O.W.T.H.)
  4. Avoid the Gap
  5. Case Study

Module Five: Inspiring

  1. Individualize
  2. Personalize Rewards
  3. Acknowledge Success
  4. Provide Opportunities Over Punishment
  5. Case Study

Module Six: Authentic Leadership

  1. Vulnerability
  2. Be Yourself and Encourage Individuality
  3. Listening
  4. Appreciate Effort
  5. Case Study

Module Seven: Best Practices

  1. SMART Goals
  2. Be Realistic
  3. Brainstorm Options
  4. Take Away
  5. Case Study

Module Eight: Competition

  1. Social Pressure
  2. Gamification
  3. Rewards
  4. Don’t Go Overboard
  5. Case Study

Module Nine: Data

  1. Provide Clear Metrics
  2. Measurable Results
  3. Analyze Data
  4. Visualize Trends
  5. Case Study

Module Ten: Maintenance Strategies

  1. Benefits of Internal Program
  2. Choose a Method
  3. Create a Culture
  4. Train Coaches
  5. Case Study

Module Eleven: Avoid Common Mistakes

  1. Poor Leadership
  2. Ineffective Communication
  3. Incomplete Data
  4. Don’t Be Afraid to Let Go
  5. Case Study

Module Twelve: Wrapping Up

  1. Words from the Wise


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